Automate Influencer Discovery & Campaign Management
Three agents discover vetted influencers, track performance dashboards, and generate contracts automatically — saving 24 hours weekly.
AI Readiness Score
Structured data in Airtable, but scattered across platforms. Good foundation exists.
Marketing team familiar with automation tools. Existing Claude usage shows AI comfort.
Budget aligns well with typical agency margins. ROI clear for time-intensive tasks.
High-volume, repetitive processes with clear criteria. Influencer vetting follows structured patterns.
3-6 month timeline realistic for phased implementation. Some integrations may need custom development.
Instagram API has rate limits but manageable. Airtable integration straightforward.
How This System Works
Architecture
Three specialized agents integrated with existing Airtable workflow, using Instagram API for data collection and Slack for team communication
Data Flow
Campaign briefs in Airtable trigger influencer discovery via Instagram API. Approved influencers automatically generate contracts while live campaigns are continuously monitored for performance against KPIs.
Implementation Phases
Implement core influencer discovery and vetting automation
Add campaign performance monitoring and reporting
Automate contract generation and milestone tracking
Prerequisites
- -Instagram Business API approval
- -Airtable schema standardization
- -Legal-approved contract templates
- -Team training on new workflows
Assumptions
- -Instagram API access remains stable
- -Airtable continues as primary database
- -Team adopts standardized campaign brief format
- -Legal approves automated contract generation
Recommended Agents (3)
How It Works
- 1Check Airtable for new campaign briefs requiring influencer discovery
Query campaigns table for status='seeking_influencers'
Airtable API - 2Search Instagram for profiles matching criteria
Search by hashtags, location, follower range from brief
Instagram API - 3Analyze each profile for engagement quality
Calculate engagement rate, detect fake followers, assess content alignment
Claude - 4Create influencer profiles with scores
Add to influencers table with calculated metrics and AI assessment
Airtable API - 5Notify team of top prospects
Post summary to campaign channel with top 5 scored influencers
Slack API
Data Flow
Inputs
- Airtable — Campaign briefs with target criteria(JSON)
- Instagram API — Influencer profile data and engagement metrics(JSON)
Outputs
- Airtable — Scored influencer profiles with vetting status(JSON)
- Slack — Team notifications of new prospects(message)
Prerequisites
- -Instagram Basic Display API setup
- -Airtable API key
- -Campaign brief template standardization
Error Handling
Delay next batch by 1 hour, notify team
Flag for manual review, continue with next profile
Integrations
| Source | Target | Data Flow | Method | Complexity |
|---|---|---|---|---|
| Instagram API | Airtable | Profile metrics → Influencer database | api | moderate |
| Airtable | Slack | Campaign updates → Team notifications | webhook | low |
| Airtable | Email service | Contract data → Document generation | api | low |
Schedule
0 9 * * *0 18 * * *webhookRecommended Models
| Task | Recommended | Alternatives | Est. Cost | Why |
|---|---|---|---|---|
| Influencer profile analysis | Claude Sonnet 4 | GPT-4 | $80/month | Strong analytical capabilities for assessing content quality and brand alignment |
| Performance reporting | Claude Haiku | GPT-3.5 | $30/month | Fast processing for routine metric calculations and alert generation |
| Contract generation | Claude Sonnet 4 | GPT-4 | $40/month | Precision required for legal document accuracy |
Impact
What Changes
Quality Gains
- ✓Standardized influencer vetting criteria
- ✓Real-time campaign performance visibility
- ✓Consistent contract terms and tracking
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What's next?
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